In an industry dominated by mass manufacturing and fast fashion, Adelaide shoemaker Beccy Bromilow is quietly filling a niche demand for made-to-order shoes patiently crafted by hand.

âSometimes I just want to say Iâm a banker,â says Bromilow, who for the past three-and-a-half years has made and sold handmade shoes under her BB Shoemaker label.
âSometimes Iâm feeling great and I want to shout about my trade but you do get lots of questions because people just donât expect me to be a shoemaker.â
It was an inadvertent career outcome for the former milliner, who enrolled in a shoemaking course at TAFE while at a crossroads in her life.
After studying millinery for three years, Bromilow says she found it difficult to find sufficient work, so she enrolled in shoemaking âfor a bit of funâ.
âIâve never been a massive shoe person but Iâve always liked shoes,â she says.
âIt is more the process of it that appeals to me because thereâs lots of different processes which are quite interesting, and you donât get bored.â
A few months before completing her degree, Bromilow decided to move into a co-working space with her friends â The Mill on Angas Street â where she set up a sewing machine and a couple of tools and launched BB Shoemaker.
Bromilow started with custom designs, before switching focus to seasonal made-to-order styles.

The change of focus meant she needed a bigger space with shop frontage, which she found when she helped start up another co-working space and shop, Ensemble on Gilles Street.
âWhen youâre younger you play shop and you never think youâll actually end up with a shop, so itâs quite crazy to think about how fast things moved.â
Bromilow admits she doesnât fit the archetypal mould of a traditional shoemaker or cobbler, but says the trade has shifted.
âSome people have said to me, âI thought most shoemakers are menâ, but actually in Adelaide the only shoemakers I know are female.
âI guess people still have that perception of the old man working in Europe, but itâs definitely changed.â
Her kangaroo leather shoes are made completely by hand at the Ensemble studio, where she cuts, dries and stitches the shoes using time-honoured techniques.
Bromilow takes an ethical approach to sourcing material. Most of the shoe leather comes from the hides from South Australian culled kangaroos and is tanned using the vegetable-tanning process.
âVeg tan is the traditional way of doing it using tannins from bark or nuts or roots, depending on what the recipe is.
âThe modern version is chrome tanning â using chromium salts which are highly toxic but faster and cheaper to do which means itâs harsher on the environment.
âItâs hard to trace leather that you buy offshore so I try where I can to buy local.â

The end result is âa subtle kind of lookâ with muted colours and classic shapes.
âI think thereâs two reasons people buy my shoes.
âThey like the idea of knowing who made their shoesâŠweâre so out of touch with a lot of these things now because it just happens and suddenly the shoes are in the shop and it can feel like they just come out of a machine.
âThereâs also a slow process to it â people come to me, they pick the style, they pick the colour they want and then they get measured and in six weeks they have a shoe made up for themselves. Itâs something quite personal.â
A successful shoemaking business has led Bromilow to explore new product options â including handcrafted dog collars, bags and belts.
Her dog collars are made in collaboration with South Australian artist Olivia Kathigitis, who designs the palm-shaped key chains that dangle from the collar.
âIâve always got a list of other things to make â the dog collars were on the list for quite a while but it wasnât until a friend who had a dog asked if I could make her one that I eventually went ahead and did it.
âFrom there it just went off because people want to spend money on their pets or get their pets something special.â

But Bromilow says success creates a conundrum: whether to retain autonomy over production or explore larger-scale manufacturing.
âItâs a little bit of a control thing â wanting to have control over what youâre doing.
âYou get to a point and you think thereâs only so much I can do myself but itâs a tricky one knowing what future direction to take.
âIâll just see where things take me and the most important thing is Iâm happy where I am now.â
This story is part of a new InDaily series profiling independent South Australian makers, including designers, artists and craftspeople.
Want to see more stories from InDaily SA in your Google search results?
This article may be shared online or in print under a Creative Commons licence